INSTITUTE FOR EXPLORATION  Mystic Connecticut

In 1997 The Mystic Marine life Aquarium welcomed the addition of the Institute for Exploration, founded by explorer, oceanographer and ‘JASON’ Project founder Dr. Robert Ballard. The Mystic Marine Life Aquarium became Mystic Aquarium & Institute for Exploration. MLD Worldwide was invited by Dr. Ballard at the beginning to develop instructional-yet-engaging attractions and establish a unique creative direction for the facility.

MLD was asked to meld an innovative, new guest attraction with an admittedly staid aquarium and, as a result, increase guest visitation and revenue. We were asked to also convey the exciting story of oceanic exploration through the eyes of one of the world's foremost explorers, Robert Ballard. Creating the illusion of a full-size research vessel outfitting for a voyage into the open ocean was a lot of fun. After creating many sketches and illustrations of the various stages of the guest experience, the project was opened to the public to rave reviews.